Stake Launches in Mexico Ahead of World Cup: ‘Natural Step’
Online casino and sports betting platform Stake announced on Monday that it is expanding into Mexico ahead of the 2026 FIFA World Cup, which will take place across North America.
The official web domain Stake.mx will give customers access to a range of gaming and betting markets before and during the biggest sports event of the year. Photo By – Reuters Connect. A drone view of Banorte Stadium, also known as the Azteca Stadium, in Mexico City, Mexico, as exterior renovations continue ahead of the 2026 FIFA World Cup. March 26, 2026.
Key Takeaways
– Stake has a presence in four of the five largest markets in Latin America.
– Mexico’s iGaming industry surpassed retail casinos for the first time.
– The World Cup is expected to set new betting records.
– Stake will launch in Mexico under the oversight of the Secretariat of Gobernación (SEGOB) through a license agreement with Uno Capali, a licensed intermediary that authorizes partner companies to operate gambling platforms.
The move broadens Stake’s growing footprint in Latin America. It is already live in Colombia, Peru, and Brazil.
“Mexico is an important and exciting market for us — one that combines strong underlying growth with a deep cultural connection to sport, which aligns perfectly with what Stake is built for,” said Stake director Jarrod Febbraio in a statement. “We’ve built significant momentum across Latin America in recent years, including in Peru and Colombia, and Mexico represents a natural next step given its scale and long-term potential.”
Beyond the platform’s usual gaming options, Stake.mx will feature enhanced technology and a mobile-first design.
The platform will serve customers throughout the upcoming World Cup, which runs from June 11 to July 19. Mexico is one of three North American host countries and will showcase 13 matches across Mexico City, Guadalajara, and Monterrey. The tournament’s opening game between Mexico and South Africa will take place at Estadio Azteca in Mexico City.
Stake commits to local development
Mexico has a well-established sports betting culture that continues to grow rapidly. Previous estimates suggested the country’s operators would generate a combined $1.7 billion in year-end revenue in 2025, driven by the rise of mobile sports wagering. Last year also marked a milestone for online operators, which surpassed retail casinos for the first time on record. “With Mexico set to co-host the 2026 football World Cup tournament, the timing of this launch reflects our ability to enter high-value markets at the right moment,” Febbraio said. “It gives us the opportunity to establish a strong presence ahead of one of the biggest sporting events in the world and deliver a world-class experience for Mexican players.”
